Without a content strategy, brands and companies would not be able to make online presence. Therefore, if you have plans to make an online recognition, they would fall on their face if you do not have a strategy. Whether you understand how to create a Wikipedia page for an author or make a blog related to food and cooking, you need a strategy to place all of these aspects together tightly. Furthermore, a strategy serves as a blue print to your overall marketing approach and helps you convey the right type of content. Did you find this helpful?