Keys to Make Sure Your Emails Aren’t Going Unread or in Trash
Key #1: Personalize at its finest
Personalize without using recipient’s name. Make sure your emails are meaningful and you have a good grip on your targeted audience. Be assure, that your emails are definitely going to customers who have at least purchased once from your company.
Remember: Personalizing doesn’t mean sending mails individually! Use customers history before sending any mails. Your mail doesn’t necessarily need recipient’s name in it, you can even try like this:
“Discover the latest hits that might be your taste”
“You might enjoy this since… (customer’s history)
Key #2: Ideal Subject line
Your prior key is the subject. Every time you get an email the first thing that catches your eyes are the subject. Subject acts as a short summary of the email marketing serviceswhich is why it must be on point. No excessive knowledge or anky panky.
The ideal subject line should be no more than 50 characters!
Subjects with more than 60 characters are known as ‘Dead Zone’ by marketers.
Don’t be one of those businesses that fit everything in the subject, craft it directly. A solid statement which should definitely define your business and purpose.
Key #3: Timings
What is the prime time? Have you ever noticed your inbox? The activity rises the most in office hours. Hence inbox crowding usually increases risks of your email getting read out, or even the chances of your mail getting checked decreases. Since 9 am to 5 pm are basic, try sending emails around 8 pm till midnight.
This will definitely help in clicks through sales too!
Tip: find out customer ticks when your customers open your mail! This will help you keep track of the result and customer activity.
Key #4: Treat your customers
Everyone loves getting something for free.
Unexpected free offers are very pleasant. Try answering customers demand, customers usually think about what’s in their favor when they check mails. So, make sure you are giving them the best service plus a complimentary offer would be perfect!
Key #5: Use the Weekend
Many researches have shown how effective results get on weekends. Many customers are free on weekends with plenty of time and less things on the plate hence would be much more responsive to you! So, do try it out!
In a Nutshell:
A email marketing company must plan out good strategies. Now send targeted messages, mails that are personalized and optimized for several devices. Need to add few more fundamentals, like see the trend activity and within 12 months must change your trend. People like it new and better so make sure you define that properly.
Remember: The same old trend might not be successful today
All this will surely enhance the responsiveness, increase campaign performance and continue your company’s growth.